Mining Your Personal Brand

July 9th, 2014   •   no comments   

Is your personal brand a diamond in the rough?

Soren Kierkegaard once said, “Once you label me you negate me.” And, although it may not seem important to worry or care what others say or think about us, perceptions are reality and perceptions brand us.   One may like to believe that it doesn’t matter what others think or believe about them, and perhaps it doesn’t, if they don’t need the relationships or the business.

Then, it is perfectly fine to behave in any manner that supports or serves their self-interests.  After all, they don’t really want or need anyone to ensure success in life or business.  They can go on their merry way and the rest of the world will have to reach out to them. 

If they own the business, their staff will need to accept their behaviors or find another job. If they are employees, they better be absolutely fantastic or they can easily be replaced. If they are looking for investors, they better have the most fabulous product in the market or financing will evade them.

However, most individuals need to develop a brand that attracts and doesn’t repel.  Fully understanding and creating a personal brand is an integral part of success.

The question now becomes, how does one build a personal brand that supports not detracts from success?

Finding the Right Tools

July7_2014_brandThere are numerous tools and tactics that can be used to help individuals determine their personal brand. Here’s a few simple suggestions to get started:

  • Take the lead and invest time in self-reflection. Robert Frost once wrote, “We all sit around in a ring and suppose, while the secret sits in the center and knows.”  Only the individual can honestly know what is image or brand they would like to project. As mentioned in the previous post, Developing Your Personal Brand, only 15% have truly defined their personal brand. 
  • Proactively Seek Feedback. There are many formal and informal ways to elicit meaningful feedback for how one is viewed by employees, employers, boards, communities, investors.  One needs to keep an open mind when asking for others feedback.  This is not the time to take things personally, easy to say, often hard to do.
  • Be Adventurous and Brainstorm.  Even though finding one’s personal brand is serious business have some fun with friends, colleagues and trusted advisers to keep is safe and creative.

An Opportunity for 720thinking

Appreciating that going it alone is not the ideal, 720thinking recommends finding the right resources to help discover your personal brand.  If one is serious about developing a personal brand that projects a positive, powerful image, than taking small consistent steps can make significant incremental changes to decrease the overwhelmed feeling.

WheJuly7_2014_diamondn one seriously mines their brand, they just might be hiding scores of talent and skills that can lead them to discover a wonderfully polished gem that needs to be revealed to the world.

It’s up to you. Are you interested in mining your personal brand?  If the answer is yes, then there is no better time than the present to get started. Please keep us posted on your progress.


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