Is your personal brand a diamond in the rough?
Soren Kierkegaard once said, “Once you label me you negate me.” And, although it may not seem important to worry or care what others say or think about us, perceptions are reality and perceptions brand us. One may like to believe that it doesn’t matter what others think or believe about them, and perhaps it doesn’t, if they don’t need the relationships or the business.
Then, it is perfectly fine to behave in any manner that supports or serves their self-interests. After all, they don’t really want or need anyone to ensure success in life or business. They can go on their merry way and the rest of the world will have to reach out to them.
If they own the business, their staff will need to accept their behaviors or find another job. If they are employees, they better be absolutely fantastic or they can easily be replaced. If they are looking for investors, they better have the most fabulous product in the market or financing will evade them.
However, most individuals need to develop a brand that attracts and doesn’t repel. Fully understanding and creating a personal brand is an integral part of success.
The question now becomes, how does one build a personal brand that supports not detracts from success?
Finding the Right Tools
An Opportunity for 720thinking
Appreciating that going it alone is not the ideal, 720thinking recommends finding the right resources to help discover your personal brand. If one is serious about developing a personal brand that projects a positive, powerful image, than taking small consistent steps can make significant incremental changes to decrease the overwhelmed feeling.
It’s up to you. Are you interested in mining your personal brand? If the answer is yes, then there is no better time than the present to get started. Please keep us posted on your progress.