Your employees seem happy. You haven’t really noticed any major discontent. But what are they saying to their family? Their friends? When was the last time you paid attention to the values you espouse and how they are being enacted in the workplace? Do you really know your current culture and how your employees feel about it?
Just as it is important to know what your customers are saying about your products and services, it is critical to understand your employees’ needs and concerns. What does it mean for your company if the employees are complaining about company integrity,lack of accountability, refusal or inability to innovate and lack of leadership? Do you want to know, or is ignorance bliss? And if you do know, what do you do about it- brush it off because what do they know anyway?
Leaders take heed. Employees are brand messengers and at the same time representatives of the culture. Don’t ignore their messages. Give them an opportunity to be heard at work and take seriously what they say. Compare what they say to what you would like them to be saying. How big is the gap? Do something or not? Ignore them at your own risk and the risk of your company’s sustainability.